Marketing of Indonesian Halal Products and Services can go to the Global Market

JAKARTA – The offline meeting in Jakarta was held on Tuesday, November 17, 2020 at the Raffles Hotel, Kuningan Jakarta. In a meeting that still prioritizes compliance with health protocols during the pandemic, 30 leaders and institutions that drive the Indonesian Islamic economy will present.

Starting from MUI, KNEKS, MES, IAEI, NU, Muhammadiyah, leading universities in Indonesia which have chosen the concentration of Islamic economics and business, such as IPB, UNPAD, IAIN throughout Indonesia and other leading university campuses.

Indonesia became the first country to receive the report launch on Tuesday, November 17, 2020, followed by Malaysia, Wednesday, November 18, 2020, Morocco, November 19, 2020, Spain Monday, November 23, 2020, Nigeria November 25, 2020, India November 26, 2020, Singapore December 2 and Japan January 26, 2021, “said Sapta Nirwandar through a release on Sunday, November 15, 2020.

Halal economic actors from several developing halal sectors such as food and beverage, modest fashion, pharmacy, cosmetics, tourism, media and recreation will join this event. They target it that the attendance of participants in virtual events reaches 1000. In addition, hybrid participants will also attend. From 11 other countries.

The Vice President welcomed the improvement in Indonesia’s ranking from fifth in 2019 to fourth in 2020 in the SGIE Report 2020/2021.“I am grateful that during the COVID-19 pandemic, Indonesia’s Global Islamic Indicator ranking, according to the SGIE Report 2020/2021, has been in fourth place, moving up from number five in 2019, and up from ranking 10th the previous year,” he stated.

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According to the report, Indonesia has expanded its Islamic economic ecosystem through several incentives facilitating industry and investment in infrastructure, halal products and services.The progress of the Islamic economy in Indonesia has also seen rapid progress, in the food, fashion, cosmetics, pharmaceuticals, tourism, banking finance, and halal recreational media sectors, the report states. This is for the large Muslim population in Indonesia, explained Ma’ruf.

“In the future, it is hoped that cooperation in the economic and trade fields can be expanded, and investment opportunities can be opened up and marketing of Indonesian halal products and services can go to the global market,” said Ma’ruf Amin at the virtual launch of ‘The State of the Global Islamic Economy (SGIE) Report 2020/2021’ in Jakarta on Tuesday.

“We have to take in this increase in ranking by continuing and strengthening Indonesia’s Islamic economic ecosystem, so it can make Indonesia a world-class halal producer and a driving force for the national economy,” he remarked.

The Vice President said he is also optimistic that Indonesia’s ranking in the development of the Islamic economy can encourage national economic recovery (PEN) by the end of 2021.“Through this strong synergy and collaboration, Indonesia’s vision to become a global Sharia economic hub and [a key player in] the world’s halal industry, and efforts to make Islamic economics and finance as new post-pandemic economic sources can be realized soon,” he remarked. (INE)

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Another feature that was presented at the launch of the Global Islamic Economy Report 2020/2021 which was held in Indonesia was the willingness of the Vice President of the Republic of Indonesia KH.Ma’ruf Amin. This indicates Indonesia’s seriousness in dedicating the development of the halal economy. Not only to develop in Indonesia, but to aspire to be the leader of the world’s halal economy.

Indonesia’s existence in the global economic arena is like being the only country in the Southeast Asia region that is included in the G-20 group of countries. So it does not rule out Indonesia will be in the top ranking of the leading countries in the global Islamic economy.

In the previous year, Indonesia was ranked 5th because Indonesia’s position was more as a consumer country. However, with the seriousness of the Indonesian government, it is possible and jointly excited for Indonesia to become a producer country of halal products spread throughout the world, so that it becomes a country that leads the world’s Islamic economy, so that it becomes a leading country. The world Islamic economy. Muslim demographic bonuses do not only play a role in the production function.

This ministry-level institution has the responsibility of determining development investment in Dubai, the UAE and determining policies for the development of the world’s Islamic economy. For this reason, DIEDC CEO H.E Abdulla Muhammad Al Awaar, also confirmed his presence in the release of Indonesia’s achievement report to the Vice President of the Republic of Indonesia, K.H Ma’ruf Amin.

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“This year,we all know it has been uneasy year for all of us.But Indonesia’s major achievements will be announced by the Dinar Standard, whose long research process is funded by the Dubai Islamic Economy Development (DIEDC) which was founded in 2013, and is the UAE government institution that has led the transformation of Dubai’s economic development,” Abdulla M.Al-Awar said.

“Every year IHLC collaborates with Dinar Stan dard to launch the most trusted report in the Islamic economy in Indonesia,” he said.

What and how can the development be carried out. For this reason, this series of launches will present a report on Indonesia’s Best Practices in developing potential sectors for the advancement of the Islamic economy. Like the Financial Sector, LinkAja, which is a technology-based financial company (Fintek), is ready to share stories of its spirit of success.

Followed by the efforts of Bank Rakyat Indonesia in improving its MSME partners to advance in the stage of quality products on a global scale. Do not miss the tourism sector and Indonesia’s creative economy which is the tourism sector and Indonesia’s creative economy.

Which is a sector that can drive Indonesia’s Islamic economy. ready to appear on the international stage. Supported by the potential of its halal food, which can be the reason Muslim entrepreneurs visit Indonesia, as well as the modest fashion shopping paradise that Indonesia has accomplished.

Anang Fadhilah